Privacy Policy
Last updated: October 1, 2026
Zahrex ("Zahrex", "we", "us") is an e-commerce automation platform operated by WEBTRIX SARL AU, Technopark Casablanca, Bureau 425, Casablanca, Morocco. This Privacy Policy explains what personal data we process when you visit https://www.zahrex.com, use the Zahrex dashboard at https://beta.zahrex.com, or connect your business accounts (such as Facebook Pages, Instagram professional accounts and WhatsApp Business numbers) to Zahrex.
If you have any question about this policy or your data, contact us at privacy@zahrex.com.
1. Who is responsible for your data
For the data of merchants who create a Zahrex account ("Merchants") and of visitors to our website, WEBTRIX SARL AU is the data controller.
When a Merchant connects their own Facebook Page, Instagram account or WhatsApp Business number, Zahrex processes the messages and comments of that Merchant's customers on the Merchant's behalf, to provide the Merchant's inbox. For that customer data the Merchant is the controller and Zahrex acts as their processor. Customers who want to exercise their rights may contact the Merchant directly or write to us at privacy@zahrex.com and we will help.
2. Data we collect
We collect only what is needed to run the features you use:
- Account data: your name, email address and login credentials, managed by our authentication provider. We never receive or store your password in plain text.
- Organization and team data: business name, country, currency, team members you invite, their roles and permissions.
- Business content you create or upload: products, orders, leads, landing pages, ad creatives, templates, files and settings.
- Billing data: subscription plan, credit balance and payment history. Card details are handled by our payment provider and never stored by Zahrex.
- Technical data: server logs containing IP address, browser user agent and request time, used for security and troubleshooting.
- Data from Meta platforms (Facebook, Instagram, WhatsApp, Meta Ads), only when you connect them. See section 3.
3. Data we receive from Meta (Facebook, Instagram, WhatsApp)
When you click "Connect" and log in with Facebook, you choose which Pages, Instagram accounts, WhatsApp numbers and ad accounts to share with Zahrex. With your permission we receive and store:
- About you (the person who connects): your Facebook app-scoped user ID and the IDs and names of the businesses you manage. Your Facebook name is read to confirm the connection but is not stored. We do not request or use your Facebook email address.
- About your business assets: the IDs, names and profile picture links of the Facebook Pages and Instagram professional accounts you select; your WhatsApp Business account ID, phone number ID, display phone number and verified name; your ad account IDs, names, currency, status and pixel IDs.
- Access tokens issued by Meta, so Zahrex can act on the assets you selected. Tokens are encrypted at rest and never shown to anyone.
- Messages and comments sent to your Pages, Instagram account and WhatsApp number: the sender's platform-scoped ID (PSID, Instagram-scoped ID, or WhatsApp phone number), the sender's name and profile picture link as provided by Meta, the message or comment text, links to attachments hosted by Meta, the post the comment belongs to, timestamps and delivery status.
- Replies that you and your team send from the Zahrex inbox.
- Advertising data: the campaigns, ad sets and ads you create or manage through Zahrex (their Meta IDs, settings, budgets and delivery status), performance metrics (such as impressions, reach, clicks and spend), and the optimization suggestions Zahrex derives from them.
- Conversion events: when you enable conversion tracking, Zahrex sends purchase and lead events to Meta's Conversions API on your behalf. Your customer's email address and phone number are hashed (SHA-256) before they are sent, and Zahrex does not store them. We keep only the event name, pixel ID, value and currency.
4. How we use data
- To provide the service: show your customers' messages and comments in one inbox, let your team reply (publicly, or privately to a commenter), run the auto-reply rules you configure, manage your ads and campaigns, and build your stores and landing pages.
- To operate your account: authentication, team permissions, billing and customer support.
- To keep Zahrex secure and reliable: detect abuse, debug errors and prevent fraud.
- To communicate with you about your account, security and changes to the service.
5. What we never do with Meta Platform Data
- We do not sell, rent or license Meta Platform Data or your customers' data to anyone.
- We do not use it for advertising, profiling, or building audiences, and we do not share it with data brokers.
- Your customers' messages and comments are never sent to artificial-intelligence providers, and we do not use them to train AI models.
- We use it only to provide the features you enabled, for your own business, and in line with the Meta Platform Terms and Developer Policies.
8. How we protect data
- All traffic is encrypted in transit with HTTPS/TLS.
- Meta access tokens and other third-party credentials are encrypted at rest.
- Access inside Zahrex is limited by organization membership, roles and per-Page access settings. Only owners and admins can connect or disconnect Meta accounts.
- Webhooks received from Meta are verified with Meta's cryptographic signature before they are processed.
- Our databases are not exposed to the public internet, and staff access is limited to what is needed to operate and support the service.
9. How long we keep data
| Data | Retention |
|---|---|
| Meta access tokens | Deleted immediately when you disconnect Meta, remove Zahrex from your Facebook settings, or delete your organization. |
| Inbox conversations and messages (Messenger, Instagram, WhatsApp) | Kept while the account is connected. Deleted 30 days after you disconnect it. During those 30 days your history stays in Zahrex, and if you reconnect it is fully restored and nothing is deleted. Deleted immediately after a deletion request made through Facebook, or when you delete the organization. |
| Advertising data (campaigns, ad sets, ads, performance snapshots, optimization suggestions and conversion event records) | Kept while Meta is connected. Deleted 30 days after you disconnect Meta (reconnecting within those 30 days keeps it). Deleted immediately after a deletion request made through Facebook, or when you delete the organization. Your campaigns themselves stay in your Meta ad account. |
| Raw webhook notifications received from Meta | Automatically deleted after 30 days. |
| Zahrex AI assistant chat history (may include advertising performance you asked about) | Kept while your account is active so you can return to past conversations. Deleted within 30 days of a request to privacy@zahrex.com. |
| A single conversation | Deleted immediately when an owner or admin deletes it in the inbox. |
| Account, organization and business content | Kept while your account is active, and deleted when you delete the organization or ask us to delete your account. |
| Billing records | Kept as long as required by Moroccan accounting and tax law. |
10. Deleting your data
You can delete your data at any time. Full instructions are on our Data Deletion page: https://www.zahrex.com/data-deletion
- In Zahrex: go to Apps, open Meta and click Disconnect, or delete a single conversation from the inbox, or delete your organization from its settings.
- From Facebook: go to Settings & privacy > Settings > Apps and websites, remove Zahrex, and choose to send a deletion request. Meta notifies us, we delete your data, and you receive a confirmation code with a link to check the status.
- By email: write to privacy@zahrex.com from the email address of your Zahrex account. We answer within 30 days.
11. Your rights
Under Moroccan Law No. 09-08 on the protection of individuals with regard to the processing of personal data, and other laws that may apply to you (such as the EU GDPR), you have the right to access, rectify, delete and object to the processing of your personal data. To exercise these rights, contact privacy@zahrex.com. We may ask you to confirm your identity.
You also have the right to lodge a complaint with the Moroccan data protection authority, the Commission Nationale de contrôle de la protection des Données à caractère Personnel (CNDP), at https://www.cndp.ma, or with the authority of your country.
12. International transfers
Our main servers are in the European Union. Some providers listed in section 6 are located in other countries, including the United States. When data leaves Morocco or the European Union, we rely on the safeguards offered by those providers, such as standard contractual clauses, and we transfer only what the service needs.
14. Children
Zahrex is a business tool for adults. We do not knowingly collect data from anyone under 18.
15. Changes to this policy
We may update this policy when our service changes. The "Last updated" date at the top shows the latest version. If a change is significant, we will notify Merchants by email or in the dashboard before it takes effect.
16. Contact
WEBTRIX SARL AU, Technopark Casablanca, Bureau 425, Casablanca, Morocco. Email: privacy@zahrex.com